If you haven’t visited planet Earth for some time, and you don’t believe in the importance of social media recruitment, or in general social media (as a start), or even if you do,take a look at these statistics :
- One in every nine people on Earth is on Facebook.
- More than 2.5 million websites have integrated with Facebook.
- There are 4.74 degrees of separation between 2 individuals worldwide (check out our article on this Interesting news for the HR, via our friend facebook).
- Google+ has more than 25 million users
- There are more than 1 million entrepreneurs and developers from 180 countries on Facebook.
- Twitter gets more than 300,000 new users every day.
- There are currently 110 million users of Twitterâ€™s services.
- There are more than 70 million users worldwide on LinkedIn.
- Executives from all Fortune 500 companies are on LinkedIn.
- Recruiters account for 1-in-20 LinkedIn profiles.
- 80% of companies use LinkedIn as a recruitment tool.
- 90% of Internet users know at least one social network.
- The average social user has 195 friends.
- And the list goes on and on… pretty impressive huh?
All of the above facts have pushed recruiters towards a new strategy of recruitment entitled “Social Media Recruitment“. This term refers to the process of recruitment through the use of social media. There are other terms that can be used including social hiring, social recruitment and social media recruiting.
Actually according to a study by Reppler, companies use three main social media networks to screen candidates :
1- Facebook 76%
2- TwitterÂ 53%
3- LinkedIn 48%
using Facebook and Twitter for social media recruitment, recruiters tend to have a more personal view of the candidate in contrary to LinkedIn where they can see a resume-view for the candidate with all his positions, skills, references, recommendations, …
27% of the companies look at social sites to screen prospective candidates right after they initiate a conversation with the candidate. 47% of them look at the social media sites after they receive the application of the candidate.
In fact 69% of the companies might reject candidates according to what they see on social media sites. This process is also known as background check. The candidates might be rejected through social media recruitment for the following reasons:
– Posted inappropriate photos
– Posted inappropriate content
– Posted content about them drinking
– Posted content about them using drug
– Posted content that is offensive against a certain ethnic group
– Posted content that is has discrimination against gender and color.
– Posted content that is offensive for a certain political party
Social media recruitment has become more efficient for recruiters in terms of time and cost. Since there are many users on the social networks, a recruiter can find the candidates in less time than the traditional process. And since social media sites are open for every one, recruiters find it as a source to cut down costs (for more info on HR and cutting down cost, check out our prior article Human Resources department: a burden to companies, or a potential profit source?). They post jobs on groups and pages so as to have a wider visibility and wider traffic.
Information systems also focused on the importance of social media recruitment (a form of e-recruitment) and included it in the wider talent management software section as per an article on Wikipedia including:
Act online before you search for a job!
Now job seekers, our advise to you so as you make it through social media recruitment; take your time to make your social media profile clean and catchable the same way you do for you resume. Recruiters need to see that you are a valuable asset to them:
- You should market yourself with all the strength points you have.
- Clean all comments and photos that can be offensive for someone.
- Double check on the pages you like or the groups you have joined making sure none contains offensive information for anyone.
- Update your information constantly.
- Find in this article more tips on how to optimize your profile on LinkedIn LinkedIn Tips: A 12 Step Checklist for Optimizing Your Profile
It is certain that social media recruitment is here to stay, and we have only seen the tip of the iceberg of this giant. Make sure to join the ride whether you’re a job seeker or a recruiter, and make the best out of social media recruitment!